Chevrolet Optra shines with the stars General Motors Egypt and Al-Mansour Automotive launch the strongest advertising campaign and complete service programs Chevrolet.. Years of success and deep understanding of the Egyptian market needs
General Motors Egypt and Al-Mansour Automotive launched their advertising campaign during Ramadan that created a buzz on various advertising mediums. Both well-known Egyptian actors, Ahmed El Sakka and Yasmine Abdel Aziz, starred the ad.
Chevrolet Optra was introduced to the Egyptian market in March 2014 and is manufactured in one of General Motors’ biggest plants in China, among 11 other plants that commit to the strict international specifications and quality standards of General Motors International.
General Motors leads the Chinese car market since it holds 15% of the car’s market share. It manufactures 3.5 million cars annually, that includes international trademarks such as: Cadillac, Buick, Wuling, and Baojun. Also, General Motors owns multiple models and advanced manufacturing technologies around the world, which makes its technological capabilities distinguishable.
Furthermore, in the field of car manufacturing it’s common that major companies launch a specific model with different trademarks all over the world with different features to suit its diverse local consumer markets, taking into consideration that it goes through the most strict international safety and quality tests.
Around 70% of General Motors vehicles are manufactured outside the United States in the company’s wide spread plants. Chevrolet Optra represents a clear successful manufacturing example for General Motors regardless of the production location.
The success of Chevrolet Optra in the Egyptian market can be owed to the productive relationship between General Motors Egypt and Al- Mansour Automotive, the sole distributor of General Motors products in Egypt and the number 1 car dealership in Egypt. Such partnership allows a whole unique experience, that includes, but not limited to, providing spare parts with convenient prices through Mansour outlets all over the country and constantly improving the selling and post selling services through a network that includes 95 showrooms and service centers, which is considered to be one of the biggest and most wide spread network across the country.